What are the strengths and limitations of the methods of 'political Essay

What are the strengths and limitations of the methods of 'political economy' in offering us insights into the operation of t - Essay Example Studies depict that the media units reach the reader through catchy information that propels the purchases and drives out competition. However, the act is often a tricky affair as the media may employ propaganda to enrich the information and reach the reader with the desired degree of perception (Skinner, 2005, p. 2). The context documents the theories and theorists on the limitations and strengths of the media in relevance to the political economy method and the general environment. The Political Economy Method Media channels release news to the environment meant to convey information on the actual outcome of events that affect the lives of individuals. In the competitive media industry, the channels shift concerns towards profitability rather than practice the right approaches to the environment through abiding by the code of conduct. For example, the readers do not expect that the information conveyed to them could be ill yet interesting, but on the other hand, it is a criterion a pproach that only catchy information would sale to the readers profitably (Mcchesney, 2008, p. 45). The practice implies a conflicting situation to the ethical code of conduct and the prevailing cultural values and the extent upon which the media practices further contrast with the will to deliver information and that of amassing profits (Plappert, 2010, p. 3). The media practices of the political economy method meant to derive the following set of views. The media industry depicted a continuous overflow in the market that threatened concentration, as this would normally implicate negative returns on revenues. The media depicted that globalization pursued the industry and based on the decreased diversity, chances were that the international audience would tend to react towards information in a similar manner (Wasko, Murdock and Sousa, 2011, p. 24). Prospects were that the method would hinder any negative influence from the opposition and other groups that would perceive a chance to indict charges towards the media practices. According to the team on political economy, Raymond established that the media and the public established different interests, but the extent to which the public would affect the media, was dependent on private interests of the media stakeholders (Winseck and Jin, 2011, p. 76). The Problem Approach of the ‘Political Economy’ Method in Relation to the Media The method of political economy in relation to the actual consciousness of the society through media communication raised a heated debate in the 1970s. The theorists of the political economy approach outlined the importance of the method and that it enhanced the welfare of the individual society members negatively. In a way, the media would articulate communicative programs to monetary related objectives and ensure that the public felt the salient role of the information in the society (Wasko, Murdock and Sousa, 2011, p. 28). The media would evolve accordingly through the pr ocesses and programs that related inversely to the economic propulsion but ethnically contrasted with societal beliefs and norms. The theory of ‘political economy,’ as initially indicated by Marx and Engels, targeted to realize ethics alongside economic values. This would further imply the aspect of consciousness towards the society. The contrast is that towards the end of implementation of the theory, the result was a positive economic approach to the business culture with less relation to the societal welfare, thus

Correlation and Association Research Paper Example | Topics and Well Written Essays - 250 words

Correlation and Association - Research Paper Example On the other hand, the correlation coefficient measures the strength and direction of a relationship by utilizing the geometric relationship of the dependent variable Y with the independent variable X. It is defined as â€Å"the measure of association between two interval variables† (Willnat, Manheim and Rich, 2011), also known as the Pearson product-moment correlation. This coefficient predicts the values of Y according to that of the corresponding values of X. Because of its higher accuracy and efficiency in predicting values of association between variables, the correlation coefficient is still reliable even when the samples to be used in the test vary in size. Since the coefficient of association relies mainly on a specific sample size on guessing the measure of association instead of the whole population, the test for statistical significance is stronger using the correlation coefficient. The latter can accurately predict the association between variables based on any subgroups of a population, hence making it a reliable tool in any given statistical data

Social Class And A Persons Life Chances

Social Class And A Persons Life Chances Before the start of industrial capitalism, in a pre-industrial societies work is referred to as a general way activities directed at satisfying the human need for survival. Which were all non-industrial, work such as hunting, gathering or farming. Starting in the 18th century and continuing into the 19th century work has become regular paid employment. The simple rural lives were exchanged by mass production of goods. Industrialisation led to urbanisation, it changed the medieval customs, beliefs and ideals. The term industrial revolution is used to describe this transformation. Industrial Productive activity involved Factory systems and mechanisation powered by energy sources that is undertaken outside the home in a building or factory, Where workers has to work as industrial labourers under hazardous conditions. Karl Marx argued the capitalist who are the owners of the means of production, must essentially exploit the workers for maintaining the existence of the structure and organ isation. The capitalism is a system based on profit, within the capitalism the workers are given a paid wage enabling them to survive. It is necessary that capitalism continue to grow, to give the mass population the surplus wealth. It depends on continual growth and, therefore, it makes sense to give the mass of the population surplus wealth for enable them to buy goods; the more goods they buy, the more the system can produce. Marx was one the first social theorist to examine in to the conditions of work in factories that were emerging during the industrial revolution, looking at how the transition from self-working craftwork to working for a boss in a factory resulted in alienation and deskilling. For Marx capitalism created the world of work then turned it against the workers, not only workers were prevented from realising themselves but they developed a system where work became the cause of alienation and exploitation. Max used the term alienation to describe what it were like to be wage workers under industrial capitalism. He used four type of alienation in factory workers: first alienated from the  objects of their work as job becomes repetitive and automatic. Second workers are alienated from  the activity of working; they are forced to work for them. Third Workers are alienated from the  chance to determine what it is to be human and finally Alienation from other workers, not having to spend t ime with people you enjoy and are forced to work with people even if you like them or not. Braverman similarly mirrored most of Karl Marxs writing and applied it to work in the twentieth century. Braverman claimed that many jobs in the capitalist economy were subjected to a process of deskilling; this is where professional knowledge becomes replaced by machines and automation and tendency toward specialisation of task. He describes this as the period of monopoly capitalism. Taylorism exemplified this managerial strategy. At the beginning of the twentieth century Henry Ford combines the organisational innovation of taylorism, which introduced special machine tools that standardised production in a continuous flow in the form of assembly line. It was used on a large scale and using semi-skilled workers. Workers had one task each that they had to repeatedly do which is why they did not need to be particularly trained. However, he has been criticized for his idea; Fords mass-production system. The regulation theory explained that as a capitalist production system, Fordism is alienating and involved deskilling; therefore, Fordism is unable to overcome workers dissatisfaction. Another argument is that it is unable to overcome consumer dissatisfaction. Both arguments concludes that during 1970s Fordism was in crisis. Many solutions were adopted to solve the crisis of Fordism with a development of wide range of better quality products with neo-Fordism, McDonaldism, and post-Fordism. Also the process of de-industrialisation began around 1970s with a decline in employment among the manufacturing and industrial jobs and an increase in employment in service sector jobs. However, de-industrialisation was not just about the end of particular jobs but the dismantling of social and cultural relations in some societies. For example, manufacturing employments were sites of masculine occupational cultures and part of working class male identity. De-industrialisation was evident to large number of unemployment in industrial areas in the UK which led to a crisis of masculinity for working class men. On the other hand theorist such as Bell (1973) saw this as a positive way in The coming of Post-industrial society. He argued that it will be less alienating than in industrial societies. Class may also lose its power as knowledge and professional will have power rather than the anachronistic industrial ruling class. When people are unemployed, they get involved in the labour market. Labour markets  works through the interaction between workers and employers. They try to understand employers demand and workers supplies by looking at pattern of employment, income, wages or often pattern of racism and sexism that are existing in society. These patterns of discrimination have led to what is called dual or segmented labour markets. Trade unions are part of fight against such processes in our society. They provide an important function for millions of workers. They protect workers from being exploited and making sure they have fair wages and working conditions. While work occupies a main role in our lives, its social significance extends beyond our personal identities and daily activities. It is closely involved with other social institutions, social structures, and social processes, especially social inequality.

Comparison of Scales of Justice and Gattaca :: Contemporary Society Literature Essays

Comparison of Scales of Justice and Gattaca The texts â€Å"Scales Of Justice† and â€Å"Gattaca† are two texts which allow the reader to witness a variety of interpretations and explore the relevant issues that are visible within contemporary society. Such issues as corruption within the police force, racism, sexual harassment, discrimination and manipulation of power are shown to give different interpretations of issues which plague today’s society and potentially our future. â€Å"Scales Of Justice† shows the corruption in the police force. It is a fictitious portrayal of organised crime and human weaknesses in an unstated Australian location. It is about the possible abuses of power in the police force and is a study of power and its potential to corrupt. The drama is concerned with organised crime both petty and at a high level, involving those in senior positions of responsibility. Scales of Justice shows where corruption begins and allows us to see the many examples of the fine line our police must tread. The first act, â€Å"The Job† raises many issues. The issue of abuse of power and corruption is also shown with the politics of law enforcement. It shows the extent to which the Australian system of criminal justice conforms to our liberal democratic views of fairness, openness, accountability and efficiency. The discrepancy between the police image and police practice is shown by the act police put on in certain situations. Another issue is the paperwork load carried by the police officers and the effects that this has on their attitudes towards their work. The attitudes of male and female members of the police force towards alleged victims of rape is another issue which Scales OF justice rises in its portrayal of a corrupt police force. Act One of Scales Of Justice is a study of the limits of integrity. It shows the naivety of a policeman in which his ideas bring him into conflict with his colleagues. In Scales of Justice power and the abuse of it is shown mainly through corruption within the police force. It shows us that along with power there can be negative and positive effects on people lifestyles. In Scales of Justice it is shown that there is a certain hierarchy and those in higher positions often dominate and control those in positions that are below them. A classic example of this is Sergeant O’Rourke and Probationary Constable Webber. O’Rourke is basically a bully in his position.

A Note on Cheerleading Essay

Cheerleading. When you hear that word, what do you think about? Snobby, skinny blonde girls that have nothing else to do in life besides smile and wear short skirts? Well, when I hear that word, I think of confident, courageous and athletic young women who have a chance to be someone else on a gym floor. Cheerleading is full of so many opportunities! I’ve been a cheerleader for four years and it has done so many things. But before that all happened, my life was just simple. I was nervous to talk in crowds, my face turned red when people wanted to speak to me, and I acted shy in many other ways. I wouldn’t say I was a nobody. I mean, I was a somebody, but just not a positive, talkative student who enjoyed attention. In 7th grade, signing up for cheerleading was a hassle. I didn’t want to sign up all by myself. So I convinced some of my friends to sign up with me. Unfortunately, they quit right before try-outs because they weren’t that interested anymore. So basically, I felt all by myself. But I hung on. I cheered all the cheers, chanted all the chants, stretched all the stretches, and jumped all the jumps. Cheerleading was fun. It changed my life in just three months. I felt as if I was â€Å"coming out of my shell.† But more was to come freshman year. Signing up for cheerleading in freshmanwas easy. But it was the wait for the season to actually start that was aggravating! Eventually, time slowly came by and it was , 2009, the first day of practice, and that was a wake-up call. There was a new, more professional coach, and only one girl from last year was back to be on the squad. So it was time to meet other people for a change and make more friends. New cheers were being taught from the captains of the High School Cheerleaders. Who knew that I’d get the highest score in try-outs and become head captain? Well, I did, and a captain is supposed to lead everyone. That’s what let me be myself. I was able to help everyone understand what to do, when to do it, and stand in front of a crowd by having a different uniform than the other non-captains on the team. Games are my favorite. Just running onto the floor is a rush, and I plan to do that for at least four more years. Yes, I want to be on the High School Cheerleading squad! I’m confident I will make it, and I’m not scared to try. The high school coach has been to some of our practices and I could tell she was impressed. I guess I have to wait a year to see what she says. GO, BULLDOGS! As you can see, there’s been a drastic before and after. Before, I was a shy girl who was just average. Now, I’m a young woman who has a good sense of self-confidence!

Abandoned Dog’s 3-Year Wait for Owners Ends in Finding a New Home

†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ENG 101H December 2, 2012 ABANDONED DOG'S 3-YEAR WAIT FOR OWNERS ENDS WITH NEW HOME The story that I want to share today is regarding an abandoned dog that waited three years for his owners to return to their house. When moving to another town, Chen was left abandoned in the house. He wondered around the property for three years, waiting for them to come back, sleeping in the carport and scavenging food scraps from a nearby grocery store. After years of waiting, a neighbor told Lisa Rendstrom from Chap’s Chow Rescue Foundation what was happening to Chen.She came to the site and bit by bit gained the dog’s trust and affection. She took him the their shelter where she started searching for a new owner to adopt the wonderful animal. It didn’t take long, because Ben Rupp saw his photo online, immediately felt a connection between them and flew to Georgia to take him. Chen is happy now, having a new home in Ohio, with an owner who f ell in love with him the moment he saw him. This story reminds me of a movie that is one of the most emotional movie that I have even seen : â€Å"Hachi, a dog tale†.Based on a true story from Japan, Richard Gere stars this great movie as a college professor who finds an abandoned dog and takes the poor lost animal in. The film follows the two as the man and animal soon form a strong and unexplainable bond. Every morning, the dog used to walk his owner to the train station and expect for him to arrive back from work, in the afternoon. But when, one day, the owner doesn’t arrive, having suffered a heart-attack and died at work, the dog keeps waiting in the train station for him.Days pass and the animal would not leave, even though his owner’s family put efforts in getting him home. The dog kept returning in the morning and in the afternoon, waiting for the train to arrive and his owner. After nine years of waiting in the same place, he dies in the train station. Hachi is a film about loyalty and the rare, invincible bonds that occasionally form almost instantaneously in the most unlikely places. Although most people are aware that there are more dogs and cats being born than there are people willing to adopt them, the actual number of unwanted dogs and cats is staggering.About 62 percent of all households in the United States have a pet and about 78. 2 million dogs and about 86. 4 million cats are owned in the United States. (ASPCA. org) Approximately 5 million to 7 million companion animals enter animal shelters nationwide every year, and approximately 3 million to 4 million are euthanized (60 percent of dogs and 70 percent of cats). (AnimalWorldNetwork. com) The connection that forms between a human and his pet animal cannot be described in words.But the question remains: Do our dogs feel the same things that we feel? In â€Å"The Botany of Desire,† author Michael Pollan observes that there are tens of millions of dogs in North Ame rica and only ten thousand wolves. He asks, â€Å"So what does the dog know about getting along in this world that its wild ancestor doesn’t? † The best explanation for everything canine, from the evolution of the wolf to the domestication of the dog — to the incredible emotional relationship that has emerged between the modern pet and its owner — is that dogs feel what we feel.Dogs have long been considered â€Å"man's best friend,† and they have certainly earned the title. The bond between humans and canines is unmistakable. Since the domestication of the dog, people have been drawn to them (and they to us). Dogs have helped us in so many ways and expect little in return. They have hunted with us, kept vermin and pests away, served the military and police, assisted the disabled, and faithfully remained our loyal companions. In turn, we care for them and maintain good quality of life.This is more than a fair trade. The bond you have with your dog begins the moment he comes into your life and never stops growing. And the two materials presented above prove that this is a â€Å"till death do us part† bond! The link to the web-material is: http://www. mnn. com/family/pets/stories/abandoned-dogs-3-year-wait-for-owners-ends-with-new-home Works Cited AnimalWorldNetwork. com. (n. d. ). Retrieved from http://www. animalworldnetwork. com/bsurpetstat. html ASPCA. org. (n. d. ). Retrieved December 2, 2012, from www. apsca. org Abandoned Dog’s 3-Year Wait for Owners Ends in Finding a New Home †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ENG 101H December 2, 2012 ABANDONED DOG'S 3-YEAR WAIT FOR OWNERS ENDS WITH NEW HOME The story that I want to share today is regarding an abandoned dog that waited three years for his owners to return to their house. When moving to another town, Chen was left abandoned in the house. He wondered around the property for three years, waiting for them to come back, sleeping in the carport and scavenging food scraps from a nearby grocery store. After years of waiting, a neighbor told Lisa Rendstrom from Chap’s Chow Rescue Foundation what was happening to Chen.She came to the site and bit by bit gained the dog’s trust and affection. She took him the their shelter where she started searching for a new owner to adopt the wonderful animal. It didn’t take long, because Ben Rupp saw his photo online, immediately felt a connection between them and flew to Georgia to take him. Chen is happy now, having a new home in Ohio, with an owner who f ell in love with him the moment he saw him. This story reminds me of a movie that is one of the most emotional movie that I have even seen : â€Å"Hachi, a dog tale†.Based on a true story from Japan, Richard Gere stars this great movie as a college professor who finds an abandoned dog and takes the poor lost animal in. The film follows the two as the man and animal soon form a strong and unexplainable bond. Every morning, the dog used to walk his owner to the train station and expect for him to arrive back from work, in the afternoon. But when, one day, the owner doesn’t arrive, having suffered a heart-attack and died at work, the dog keeps waiting in the train station for him.Days pass and the animal would not leave, even though his owner’s family put efforts in getting him home. The dog kept returning in the morning and in the afternoon, waiting for the train to arrive and his owner. After nine years of waiting in the same place, he dies in the train station. Hachi is a film about loyalty and the rare, invincible bonds that occasionally form almost instantaneously in the most unlikely places. Although most people are aware that there are more dogs and cats being born than there are people willing to adopt them, the actual number of unwanted dogs and cats is staggering.About 62 percent of all households in the United States have a pet and about 78. 2 million dogs and about 86. 4 million cats are owned in the United States. (ASPCA. org) Approximately 5 million to 7 million companion animals enter animal shelters nationwide every year, and approximately 3 million to 4 million are euthanized (60 percent of dogs and 70 percent of cats). (AnimalWorldNetwork. com) The connection that forms between a human and his pet animal cannot be described in words.But the question remains: Do our dogs feel the same things that we feel? In â€Å"The Botany of Desire,† author Michael Pollan observes that there are tens of millions of dogs in North Ame rica and only ten thousand wolves. He asks, â€Å"So what does the dog know about getting along in this world that its wild ancestor doesn’t? † The best explanation for everything canine, from the evolution of the wolf to the domestication of the dog — to the incredible emotional relationship that has emerged between the modern pet and its owner — is that dogs feel what we feel.Dogs have long been considered â€Å"man's best friend,† and they have certainly earned the title. The bond between humans and canines is unmistakable. Since the domestication of the dog, people have been drawn to them (and they to us). Dogs have helped us in so many ways and expect little in return. They have hunted with us, kept vermin and pests away, served the military and police, assisted the disabled, and faithfully remained our loyal companions. In turn, we care for them and maintain good quality of life.This is more than a fair trade. The bond you have with your dog begins the moment he comes into your life and never stops growing. And the two materials presented above prove that this is a â€Å"till death do us part† bond! The link to the web-material is: http://www. mnn. com/family/pets/stories/abandoned-dogs-3-year-wait-for-owners-ends-with-new-home Works Cited AnimalWorldNetwork. com. (n. d. ). Retrieved from http://www. animalworldnetwork. com/bsurpetstat. html ASPCA. org. (n. d. ). Retrieved December 2, 2012, from www. apsca. org

Diet Nutrition and Metabolism Diet Essay

Diet Nutrition and Metabolism Diet Essay Diet: Nutrition and Metabolism Diet Essay Ballerina Diet Each serving of food must be divided into half; Soups are independent meals and should be eaten separately from other foods; Never mix different type of protein in one meal (such as fish, meat and dairy); Use only low fat or fat free dairy products (including cheeses), always dilute milk with water or ice; Never add sugar or sugar substitutes to your drinks; Use only home made mayonnaise without egg yolks and salt; Do not use salt; substitute it with soy sauce and spices; Drink water 30 minutes before meal or 1 hour after; Drink at least 8-10 cups of water every day; Drink slimming tea regularly. The main principle of metabolism diet is that you limit your daily food consumption to 10 products that you select in advance. In addition, you have to eat al least 5 small meals per day. If you manage to follow this simple rule you will lose up to 6 pounds in one week depending on your body weight and previous eating habits. Furthermore, it is necessary to consume each of these ten products every day during this week. You are allowed to mix and match the foods as you wish as long as your total daily intake does not exceed thee pounds. Additionally you may enhance the flavor of your meals with different spices such as onion, garlic, parsley, dill, lemon juice, honey, and pepper. You may also add two table spoon of extra virgin olive oil in your meals every day. Last but not least, remember

10 Types of Wordplay

10 Types of Wordplay 10 Types of Wordplay 10 Types of Wordplay By Mark Nichol Humorous works of fiction are easily enlivened when the author resorts to one or more of the following categories of playing with prose: 1. Acronyms: An acronym is an abbreviation consisting of a string of initial letters pronounced as a word. Fictional examples, such as SPECTRE (for â€Å"Special Executive for Counter-intelligence, Terrorism, Revenge, and Extortion†), from the James Bond novels and films, and VILE (for â€Å"Villains’ International League of Evil†), from the Carmen Sandiego computer-game series, can be serious or humorous depending on formation and intent. 2. Anagrams: An anagram is simply a word with its letters scrambled in a new order. Many humorous phrases have been derived by scrambling expressions or people’s names, such as forming â€Å"I am a weakish speller† from â€Å"William Shakespeare.† (Anagram generators can be found on the Internet.) 3. Chronograms: A chronogram is a phrase in which constituent letters also express a number, as in â€Å"My Day Closed Is In Immortality,† an epitaph for England’s Queen Elizabeth I in which the first letter of each word corresponds to a Roman numeral; the numerical sequence, MDCIII, is translated as 1603, the date of her death. A weak variant is a habit of filmmakers (or, more accurately, film marketers) of replacing one or more letters in a movie title with a number vaguely resembling the letter or otherwise related, as in the title of the 1995 crime thriller Seven, represented on posters as Se7en. 4. Initialisms: Initialisms are distinguished from acronyms by the fact that the constituent letters are pronounced individually, rather than sequentially sounded as if they were a single word. Many popular social-networking terms such as LOL (â€Å"laugh out loud†) and ROTFL (â€Å"roll on the floor laughing†) are initialisms; so is TEOTWAWKI (â€Å"the end of the world as we know it†). 5. Lipograms: A lipogram is a composition deliberately consisting of words lacking a letter of the alphabet. Such a work is more or less easily accomplished depending on the letter selected for omission; many writers, astonishingly, have written novels produced without recourse to use of a common letter such as e or t. 6. Malapropisms: This type of wordplay refers to misuse of one word for another by those too ignorant to recognize the error. It’s named after Mrs. Malaprop, a character in an eighteenth-century play who is notorious for such unwitting utterances, as exemplified by the character’s line â€Å"She’s as headstrong as an allegory on the banks of Nile.† Shakespeare also employed such humor, most notably in lines by the character Dogberry in Much Ado About Nothing such as â€Å"Our watch, sir, have indeed comprehended two auspicious persons.† 7. Mondegreens: Misunderstood song lyrics are often referred to as mondegreens; the term itself is based on a mishearing of the phrase â€Å"laid him on the green.† A more recent example is â€Å"Excuse me while I kiss this guy,† rather than â€Å"Excuse me while I kiss the sky,† from the Jimi Hendrix song â€Å"Purple Haze.† 8. Onomatopoeias: Onomatopoeias (the term is from the Greek words for â€Å"make† and â€Å"name†) are words that imitate sounds, such as splash or bump. A notable example of an onomatopoeic proper name is that of the Houyhnhnms, the sentient, civilized horses from Jonathan Swift’s Gulliver’s Travels. 9. Portmanteaus: Portmanteaus, words creating by combining two words and their meanings into one, were named and popularized by Lewis Carroll. He coined several, such as slithy (from lithe and slimy); more recent examples include brunch and smog. (Carroll named the form of wordplay after a word for a suitcase with two separate compartments.) 10. Spoonerisms: The term for expressions in which initial letters, or sometimes entire syllables or words, are transposed is based on the name of a British clergyman supposedly prone to such utterances, though many attributed to him were only inspired by him. Among them is â€Å"a well-boiled icicle† for â€Å"a well-oiled bicycle†; John Lennon is credited with coining a variation on â€Å"Time heals all wounds†: â€Å"Time wounds all heels.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Incorrect Pronunciations That You Should AvoidConfusing "Passed" with "Past"Confusion of Subjective and Objective Pronouns

Challenges Facing Multinational Organizations Transferring Knowledge Between Subsidiaries Management Essay

Challenges Facing Multinational Organizations Transferring Knowledge Between Subsidiaries Management Essay Multinational organizations (MNCs) have presented in academic debate since the globalization and intensified transnational competition has led to the introduction of a variety of new organizational practices. As the organizations expand globally, their organizational structures and behavior tend to become increasingly more complex. Especially for MNCs, although the attention of cost management may no longer directly affect company performance, the strategies of MNCs involve other managerial skills such as an interest in developing organizational structures and highly performing employees (Jacoby 2005; Dobbin 2005). Moreover, those firms that compete in the global marketplace typically face several types of competitive pressures, cost reductions and local responsiveness, conflicting demands on the MNCs. Making global strategies should emphasize how the MNC can gain competitive advantages through market efficient in order to achieve its goal. Those advantages may come from using resou rces endowments, economies of scale, information and communication technologies (ICT), allocation of resources, training and learning programs from human resources management, and productive capacity (Malnight 1996). By achieving those advantages MNC can managerially well of their flexibility by altering their resource configuration and how they structures and manages in global market (Bartlett Porter 1986; Prahalad Myerson 1982). The second factor is multiculturalism. It refers to the extent of supply and demand factors those diverse cultural backgrounds and coordinates the business activities in order to achieve competitive advantages and productive efficiency.

Why not to use the INCOTERMS DDP & Exworks to export from usa give 3 Research Paper

Why not to use the INCOTERMS DDP & Exworks to export from usa give 3 example - Research Paper Example For this reason, the USA should refrain from using the terms when exporting from the country. The term Delivered Duty Paid that is commonly abbreviated as DDP has far reaching implications on the seller of the products, whom in this case is represented by the US exporters. To begin with, it places immense costs on the seller that can otherwise be avoided. In this case, it is worth acknowledging that profit making is at the core of any business transaction. To attain this, costs should always be kept minimal. According to recent research, use of DDP implies that all costs pertaining to on carriage, pre-carriage and main carriage would be shouldered by the seller (Editor 59). For example, the US exporters of vehicle parts to Japan would be required to pay for the on carriage, pre carriage as well as main carriage costs. Comparatively, this would be more expensive than if they would not have quoted the term DPP on the freight. Fundamentally, Exworks is employed in notifying the buyer that the respective products which are packed well to meet the export standards are available to the individual buying them, at a specific time and named place. In this respect, it should be appreciated that the buyer is solely responsible the clearance of the exported products (Editors 76). Notably, the buyer may not be in position to carry out and complete all the export formalities either directly or indirectly. This can have direct negative impacts on the exporters who are required to adhere to export compliance regulations at all times. Since the inherent risk is uncertain, the exporters should simply not use the term when exporting from the USA. For example, if the word Exworks is included on the fruits being exported to South Africa, it implies that the exporters would be required to inform the receiver that the goods are packaged well. Supposing the

Introduction to Criminal Law Essay Example | Topics and Well Written Essays - 500 words

Introduction to Criminal Law - Essay Example In addition, Title 18, Chapter 31 of the U.S code is inclusive of sections dealing with different types of embezzlement and how to deal with them. Criminal offences can be based on different kinds of conduct and therefore, causes complexity in defining what crime is and what it entails. The different types of crimes include, theft, rape, murder among others. From ideological and scientific points of view, there are different conceptions of crime that may include any activity due for penalty. This according to the criminal law is written as a crime regarding the formal legal. A social harm definition of crime is an offence which involves civil offences, as well as criminal offences. A labeling approach, however, states that crime is only viable when there is a label of a criminal activity, and there is a social response to that activity. Otherwise, where there is no label there is no crime (Cockcroft, 1899). According to Neumann, human rights, whenever a human right is violated, there is an occurrence of crime. All these however, do not limit the definitions of crime as crime definition depends on a person’s perspective (2002). This is an action that is against the law, although considering the common law; there was no crime as embezzlement of funds, (Cockcroft et. al., 1899). Larceny as a crime has with time evolved to embezzlement, although it is a modification to cover up some of the acts, which are not within its area of coverage. Neumann states that embezzlement is one form of financial fraud. It is a dishonest act, concealing assets in an organization or a company by one or more individuals. For example a person’s financial advisor can embezzle his or her investors’ funds; and a lawyer could embezzle a client’s accounts of trust. Embezzlement of funds ranges from minor to immense, involving small amount of money to large sums respectively (2002). Davis explains that embezzlement in America has

Human Resource Essay Example | Topics and Well Written Essays - 2000 words - 2

Human Resource - Essay Example Current paper focuses on two particular aspects of Human Resources Management: Acquisition and Development of employees. Reference is made to a major competitor in the UK market: TESCO. The recruitment and selection process of the organization has been examined and evaluated. At the same time, the training and development programs of the firm are presented and analyzed in order to understand their contribution in the growth of the organization. It is concluded that the organization’s plans in regard the Acquisition and Development of its employees are unique, at the level that highly emphasis is given not just on the attracting of highly qualified staff but also on the continuous development of employees, according to their needs and potentials. 2.0 HRM – overview and presentation of key aspects 2.1 Role of HRM in modern organizations HRM is considered as a key sector in organizations operating in all industries. In the literature the elements of HRM have been extensive ly analyzed in order to understand the role of the above framework as a critical element of organizational environment. According to Sims (2007) the term HRM is used for describing ‘the rules, the principles and the processes used in organizations for managing their human resources’ (Sims 2007, p.5). In other words, the contribution of HRM in organizational growth can be vital, securing the high employee performance, as related to high organizational profits. It should be noted that HRM focuses not only on the management of the relationship between the organization and its employees but also on ‘employees’ needs and employees’ development’ (Sims 2007, p.5). In this way, the potential of employees to respond to the needs of the organization is increased. Considering employees not only as units supporting organizational processes

Epoch Of The Grand Tour Essay Example | Topics and Well Written Essays - 1000 words

Epoch Of The Grand Tour - Essay Example Typically, the Grand Tour included visiting the most famous cities of France, Italy, Austria, Germany and the Netherlands with Calais, Paris, Turin, Venice, Naples, Florence, and Rome being the primary goals. The Grand Tourist would journey from city to city and typically spend weeks in smaller cities and some months in each of the three key cities. Travel was not easy in the eighteenth century. The most popular crossing of the English Channel was made from Dover to Calais, France. A trip from Dover across the Channel to Calais and onto Paris routinely took three days. The crossing of the Channel was not a trouble-free one. There were hazards of seasickness, illness, and even shipwreck. The journey from France to Italy could be done by the  sea  where the tourist faced the danger of pirates, or by land by sedan chair over the Alps, where constricted passes made travel an expedition in terror. If the tourist chose to sail to Italy rather than scale the Alps, he would first journey to the south of France. The English were delighted by the warm weather, sunshine and the fields of lavender, calling Provence â€Å"almost  Paradise†. To sail across the Gulf of Genoa, a tourist engaged a fishing boat in Marseilles or Nice. The Gulf of Genoa was notorious for its sudden squalls. The hazard of storm and shipwreck or attack by pirates hovered, but it could be much faster than the long laborious trek through the mountains, and the alpine passes were closed in the winter. Many Grand Tourists chose to either begin or end their tour in Holland. The Dutch were the kings of trade in the 18th century, and passage home to England could be booked on one of their superb  merchants ships (Buzard 42).... However, the idea of traveling for the sake of learning and education - the key idea underlying the Grand Tour - was a relatively new one even in the 18th century (Brodsky-Porges 173). Although representatives of other European nations adopted the same belief that genuine knowledge comes exclusively from the external senses, the Grand Tour is essentially a British invention: at that time Great Britain was the wealthiest country in the world with extremely numerous upper class representatives of which had both the time and the wealth to spend years traveling around the world. As a result, young English elites often spent from several months to several years traveling around Europe in an effort to see the cultural artifacts of antiquity and the Renaissance, learn languages, architecture, geography, culture, and visit other aristocratic societies of Europe (Brodsky-Porges 173-174). Typically, the Grand Tour included visiting the most famous cities of France, Italy, Austria, Germany and the Netherlands with Calais, Paris, Turin, Venice, Naples, Florence, and Rome being the primary goals. The Grand Tourist would journey from city to city and typically spend weeks in smaller cities and some months in each of the three key cities. Travel was not easy in the eighteenth century. The most popular crossing of the English Channel was made from Dover to Calais, France. A trip from Dover across the Channel to Calais and onto Paris routinely took three days. The crossing of the Channel was not a trouble-free one. There were hazards of seasickness, illness, and even shipwreck. The journey from France to Italy could be done by sea' where the

Performance and Service Excellence in the Service Industry Case Study - 2

Performance and Service Excellence in the Service Industry - Case Study Example The Overnight Service delivers all packages by 8.00 AM to about 5000 zip code areas. Its Priority Overnight service delivers by 10.30 AM on the next business day in most US cities and by noon in other cities and regions. The standard overnight delivery delivers packages by 3 PM in most cities or by 4.30 PM in other areas. The air charter service accepts all commodities that will fit in an aircraft and provides the plane and the crew while the customer chooses the time, route and terms of service (FedEx para8). FedEx maintains a profitable commitment to excellence by applying the eleven management principles underlying its success. It makes customer satisfaction the central focus of business as this is good for business. The flat management structure minimizes a distance between leaders and front line workers while empowering employees and expanding their responsibilities. FedEx has been very committed to reasonable job security by cross-training employees for more flexibility allowing for a redistribution of work during low periods and hiring of part-time workers during peak workloads, thus eliminating the need for layoffs during off-peak times (FedEx para8). The human resources department designs thoughtful and creative compensation schemes, supple duty hours and permanent part-time work. Benefits are structured to accommodate personal preferences. FedEx has a policy of promotion from within, and problem resolution is given ultimate importance with the CEO sometimes intervening to resolve grievances. Open communication is enhanced through an internal broadcasting company, FXTV that reports and discusses all company news (Goldsack para 12). Even though everyone has their own responsibilities, the fences are low so that employees can help each other in case somebody is stuck. This is where cross-training comes in handy. The focus is customer satisfaction.

Human Resource Essay Example | Topics and Well Written Essays - 2000 words - 2

Human Resource - Essay Example Current paper focuses on two particular aspects of Human Resources Management: Acquisition and Development of employees. Reference is made to a major competitor in the UK market: TESCO. The recruitment and selection process of the organization has been examined and evaluated. At the same time, the training and development programs of the firm are presented and analyzed in order to understand their contribution in the growth of the organization. It is concluded that the organization’s plans in regard the Acquisition and Development of its employees are unique, at the level that highly emphasis is given not just on the attracting of highly qualified staff but also on the continuous development of employees, according to their needs and potentials. 2.0 HRM – overview and presentation of key aspects 2.1 Role of HRM in modern organizations HRM is considered as a key sector in organizations operating in all industries. In the literature the elements of HRM have been extensive ly analyzed in order to understand the role of the above framework as a critical element of organizational environment. According to Sims (2007) the term HRM is used for describing ‘the rules, the principles and the processes used in organizations for managing their human resources’ (Sims 2007, p.5). In other words, the contribution of HRM in organizational growth can be vital, securing the high employee performance, as related to high organizational profits. It should be noted that HRM focuses not only on the management of the relationship between the organization and its employees but also on ‘employees’ needs and employees’ development’ (Sims 2007, p.5). In this way, the potential of employees to respond to the needs of the organization is increased. Considering employees not only as units supporting organizational processes

Performance and Service Excellence in the Service Industry Case Study - 2

Performance and Service Excellence in the Service Industry - Case Study Example The Overnight Service delivers all packages by 8.00 AM to about 5000 zip code areas. Its Priority Overnight service delivers by 10.30 AM on the next business day in most US cities and by noon in other cities and regions. The standard overnight delivery delivers packages by 3 PM in most cities or by 4.30 PM in other areas. The air charter service accepts all commodities that will fit in an aircraft and provides the plane and the crew while the customer chooses the time, route and terms of service (FedEx para8). FedEx maintains a profitable commitment to excellence by applying the eleven management principles underlying its success. It makes customer satisfaction the central focus of business as this is good for business. The flat management structure minimizes a distance between leaders and front line workers while empowering employees and expanding their responsibilities. FedEx has been very committed to reasonable job security by cross-training employees for more flexibility allowing for a redistribution of work during low periods and hiring of part-time workers during peak workloads, thus eliminating the need for layoffs during off-peak times (FedEx para8). The human resources department designs thoughtful and creative compensation schemes, supple duty hours and permanent part-time work. Benefits are structured to accommodate personal preferences. FedEx has a policy of promotion from within, and problem resolution is given ultimate importance with the CEO sometimes intervening to resolve grievances. Open communication is enhanced through an internal broadcasting company, FXTV that reports and discusses all company news (Goldsack para 12). Even though everyone has their own responsibilities, the fences are low so that employees can help each other in case somebody is stuck. This is where cross-training comes in handy. The focus is customer satisfaction.

Climate Change Essay Example for Free

Climate Change Essay Today we can not question the realism of the climate change because the evidences of its effects to nature are already manifesting. The melting of the ice in north pole; the hurricanes this past years; the recurring drought; extreme weather changes; the rising of sea levels; and, the strong typhoons are only a few of these evidences. Even if we continue to ignore the threats associated with climate change, we can not deny nor alter the fact that it’s really happening. Despite the global buzz about climate change and its consequences, many individuals are still unaware of this phenomenon. So what then is climate change? How does it affect the planet we are living in? What can we do to alleviate this problem? Giving light to these aforementioned questions is the aim of this part of my paper. The climate of the earth is continuously changing but these changes are minimal and are often due to natural etiologies. However, recently the activities of mankind have brought about rigorous alterations in the earth’s climate. The recognition of these alterations of the earth’s climate led to the establishment of the climate change phenomenon. Today, the term climate change is used to refer to the massive modifications of the earth’s climate due to human activities. Climate change is the alteration in the normal pattern of the weather of an area over a period of time. This phenomenon is the manifestation of the irregular deviations from the usual climate inside the atmosphere of the Earth as well as its effects on the other components of this planet like the ice caps. The period of time involved in climate change can vary from a few years to millions of years (GreenFacts). Climate change is brought about by the amplified concentration of greenhouse gases like carbon dioxide (CO2), nitrous oxide (N2O), and methane (CH4) in the atmosphere. CO2 is the greenhouse gas that is abundantly released into the earth’s atmosphere. The high levels of greenhouse gases in the atmosphere prevent the normal mechanism of solar energy retention in the earth’s atmosphere as well as its reflection back to the space (outside earth’s atmosphere). In short, these so called greenhouse gases causes heat from the sun (solar energy) to be trapped within the earth’s atmosphere increasing the normal temperature of the earth (GreenFacts). The greenhouse gases that are significant factors in the occurrence of the climate change phenomenon are emissions of human activities like fossil fuel burning for energy purposes; forests burn-offs; and, change in the usage of land. The burning of fossil fuels is the primary reason for the presence of extensively high carbon dioxide levels in the earth’s atmosphere. Prior to the start of human utilization of fossil fuels the carbon dioxide concentration in the atmosphere was 280 parts per million (ppm). However, at present the CO2 concentration is raised to 390 ppm. Each year the CO2 concentration in the atmosphere increases by 1-2 ppm (GreenFacts). The consequences of climate change include the following: increasing seawater levels; melting of snow and ice in the mountains and polar regions; increasing occurrences of heat waves; drought; changes in the wind patterns; ocean salinity; escalating intensity of tropical cyclones; and, heavy precipitation. The climate change has enormous impact on the lives of humans and animals; the infrastructures; and, the environment. The production of food is highly affected by climate change and can cause intensive hunger in many of the world’s population if not alleviated. Various ecosystems have been destroyed such as coral reefs due to warming of the seawater; mangroves affected by drought or soil erosion; and, plant and animal species lost due to forest fires. The occurrence of more disease epidemics and malnutrition are likely if extensive action is delayed. In order to stop climate change, the greenhouse gas emissions should be decreased to significant levels if not eradicated. In line with this goal, various countries have instituted policies regarding the lowering greenhouse gases release into the atmosphere. There are policies that were agreed upon and adapted by various countries but the individual countries around the world showed varied efforts in handling this problem. II. Potential policies that can address climate change There are many potential policies that can be instituted to alleviate the harmful effects of climate change and in this paper three policies will be discussed. These policies are transportation efficiency; biofuels utilization; and, carbon capture from coal power plants. Transportation efficiency is a significant policy to alleviate the climate change dilemma. This is because the transportation sector (which includes passenger cars, aviation, rail road transport vehicles, and navigation) mainly utilize petroleum product fuels that is a considerable source of carbon dioxide emission. Transportation efficiency policy focuses on increasing the diversity of fuels utilized and upholding the effectiveness of the transport systems. This policy can reduce the CO2 emission through the following strategies: promoting the usage of fuel efficient vehicles; lowering the road vehicle jamming; promotion of mass transit systems; and, advancing the efficiency of existing vehicles (Barry et. Al. , 2008). The lessening of road vehicle jamming will have a significant impact on the CO2 emission reduction because vehicles stuck in traffic jams continuously combusts fuel and release CO2 in the atmosphere. Thus, smooth road travels mean deduction in the fuel utilization and also decrease in the emission of CO2. Another aspect that will be promoted in the transportation efficiency policy is the passenger’s greater usage of light rail transport. Light rail transport systems utilize other forms of energy producing mechanism in their operations which means less fuel combustion and less CO2 emission. Since the transportation sector is among the primary emitters of CO2 in the atmosphere The term biofuel refers to renewable energy sources that are produced from biomass (crops purposely planted for biofuels production or plant materials from agricultural and industry wastes). The usage of biofuel as source of energy gained popularity because of its renewable nature. It is widely known as a solution to the diminishing fossil fuel supply. Recently though biofuel is considered as potential solution to the reduction of CO2 emission in relation to the alleviation of climate change. Thus, biofuels utilization policy does not only benefit the economy but most significantly it will benefit the environment. Biofuels usage aides in the lowering of CO2 in the atmosphere through replacing the fossil fuels as energy sources and absorption of CO2 present in the atmosphere. The latter occurs when crops are purposely planted to be used as biofuel materials. Plants absorb atmospheric CO2 for their growth. Thus planting biofuel crops means absorption and reduction of atmospheric CO2. Also, the production of biofuels from biomass does not produce significant amounts of CO2 (U. S. Department of Energy, 1999). The various roles that biofuels can play in the reduction of CO2 in the atmosphere verify the significance of biofuels policy in combating climate change. The coal power plants are also among the significant emitters of CO2 in the atmosphere. In United States alone, coal power plants contribute to 85 percent of the greenhouse gases released by the power sector (Geman et. al. ). Despite the high CO2 emission of coal power plants, it is still continuously used as the primary source of energy in countries like U. S. because no alternative energy source has yet been able to surpass its economic benefits. The high CO2 emission of coal power plants can be solved by the implementation of carbon capture policy. The installation of carbon capture system in coal power plants has been done in various countries. Among the pioneers of carbon capture system usage is the Elsam coal-fired power plant in Esbjerg, Denmark. The usage of carbon capture system among coal power plants can greatly reduce the carbon emission into the atmosphere without compromising the price of the electricity. III. The best policy option to address climate change In my point of view, the best policy option is transportation efficiency. This is because the realization of this policy’s goals will not only help in the reduction of carbon dioxide release in the atmosphere but will also ease the travel experience of passengers; reduce the transportation costs; and, safeguard public health. The transportation sector is the third major emitter of CO2 in the atmosphere. Thus, ensuring that the transport sector emits significantly reduced amounts of CO2 is equivalent to decreasing a huge percentage of the total CO2 emission. The transportation efficiency policy though has a high complex nature because it encompasses infrastructures like road and light rail stations; vehicle manufacturing; traffic regulations; and, fuel policies like alternative fuels. The complexity of these strategies needed for the transportation efficiency policy implementation though is worth all the effort because of this policy’s vast benefits. The dilemma on climate change though can not be alleviated by the implementation of only one policy. The complexity of this problem necessitates the execution of various policies and strategies as well as cooperation of all the nations around the world. Even though some countries already practice methodologies to combat this problem, if other countries will not reduce their greenhouse gases emissions the problem will continue to get worse. A unified action the nations of the world is needed to significantly resolve climate change. Works Cited Barry, J. and Allen, A. M. Survey of Policies and Programs that Promote Fuel-Efficient Transport in APEC Economies. 2008.Alliance to Save Energy. 25 March 2009. Geman, B. and Gronewold, N. Coal-Fired Power Plants Will Need Better Carbon Capture and Storage Technology. Scientific American. 25 March 2009 http://www. sciam. com/article. cfm? id=coal-fired-power-plants-carbon-capture Greenfacts. Scientific Facts on Climate Change. 2007. IPCC. 25 March 2009. http://www. greenfacts. org/en/climate-change-ar4/climate-change-ar4-greenfacts-level2. pdf U. S. Department of Energy. Biofuels: A Solution for Climate Change. September 1999. http://www. nrel. gov/docs/fy99osti/24052. pdf

An Allied Health Professional Health And Social Care Essay

An Allied Health Professional Health And Social Care Essay A profession can be defined as a unified occupational group, with a standardized training, high social standing, acquisition of approved qualification, legal protection and political recognition. (Morrell, 2001) The professional standards mean that knowledge and skills acquired can be applied for the delivery of a quality service. Professionals, who work in the allied medical professions, play an important role in health care services. Most of allied medical professions involve a high level of technical skill and are well trained through specialized programs. They must be certified by a professional licensing board and continue their education to keep up with latest advances in technologies and techniques. (Turnbull, et al., 2009, p27) Definition of allied health professions include health professions that require registration by law to practice or licensure, or admission to a relevant professional body, and usually all allied health professions require a degree or higher qualification. They work in health care teams to make the healthcare system function by providing a range of diagnostic, technical, therapeutic and direct patient care and support services that are critical to the other health professionals they work with and the patients they serve. (Agency Health Professional Reference Group, 2003) Allied health professionals are any medical professionals other than doctors and nurses, who are involved with the delivery of health services relating to the identification, evaluation, prevention and treatment of diseases and disorders; dietary and nutrition services; rehabilitation and health systems management, continuing patient-care and quality-of-life services to patients in collaboration with clinical departments. The precise titles and roles in the allied health professions may different from country to country. In Australia In Australia, Allied Health Professions Australia (AHPA) is the national peak body for allied health professionals. AHPA defines that allied health professionals are required to complete recognized Bachelor of Science or Applied Science degrees. It enable them to obtain State/Territory registration, license or accreditation to practice, or eligible to join the relevant professional association, before being legally entitled to work. The members mainly include audiologists, chiropractors, dietitians, exercise physiologists, occupational therapists, orthoptists, orthotists and prosthetists, osteopaths, pharmacists, podiatrists, psychologists, radiographers, radiation therapists and sonographers, social workers and speech pathologists. They must often prove their skills through diplomas, certified credentials, and continuing education. Overall, allied health disciplines include clinical healthcare professions distinct from medicine, dentistry, nursing and medical scientists (Allied heal th professions Australia, 2008). In 2006, Services for Australian Rural and Remote Allied Health (S.A.R.R.A.H) proposed some criteria for allied health professional workforce in order to fulfill health policy development. The health professionals must be graduated from an accredited degree course of recognized university. They can apply their skills and knowledge to assist patients to restore and maintain optimal physical, sensory, psychological, cognitive and social function. They should be recognized by State or Territory registration, licensure or accreditation to practice, or registration in the relevant professional association. Allied health professionals collaborate with other health professional workforce, community or work as part of a multidisciplinary team to achieve the best function of health system. (Lowe, Adams OKane, 2007). The Australian Institute of Medical Scientists (AIMS) is another professional association representing medical scientists. Professional membership of the association is recognized by employers as indicating professional status. AIMS conducts scientific meetings, conferences and seminars at national, state and local levels, all of these can keep the continued professional development of members of the profession. (Australian Institute of Medical Scientists, 2010) However, in rural and remote areas, the cost of such continuing education is particularly high. The medical scientists in rural communities are faced with particular problems in attempting to upgrade their skills to keep pace with rapidly developing of new technologies. On the other hand, after graduation from a recognized university, the medical scientists need on-the-job training that may lead to differing standards of training depending on the competence laboratories or small laboratories in rural area. Under the limited resource in small laboratories, particularly in rural area, only part time medical scientists or technicians are employed. They are difficult to maintain and apply their skills to develop new technologies. By the way, allied health professions in Australia are not uniformly required to be registered to practice. Poor salaries and poor career path reflect low professions value and low professional status. (Australian Institute of Medical Scientists, n.d.) In USA In USA, the allied health professions are used to identify a cluster of health professions. There are over 6 million allied health care providers in the U.S. and over 200 allied health careers, who work in more than 80 different professions and represent approximately 60% of all health care providers. There are two types of allied health professionals: Technicians and Therapists. Technicians receive two years training and often need to report to Therapists or Technologists. Therapists/Technologists receive 4 to 6 years training and their minimum educational requirement is a bachelors degree or higher. According to the American Medical Association (AMA), medical scientists are within the range of allied health professions. (American medical association, 2010) The following are allied health categories defined by the U.S. Office of Education: (Douglas, 2004) Administration Dental Services Diagnostic and Treatment Services Medical Laboratory Technologies Mental Health or Human Services Miscellaneous Allied Health Services Nurse-related Services Rehabilitation and Related Services Allied Health, New Emerging Fields In UK In UK, Health Professions Council (HPC) is the regulator of 15 health professions: Arts therapists, biomedical scientists, chiropodists/ podiatrists, clinical scientists, dietitians, hearing aid dispensers, occupational therapists, operating department practitioners, orthoptists, paramedics, physiotherapists, practitioner psychologists, prosthetists/ orthotists, radiographers, speech and language therapists. (Health profession council, 2010) HPC assess the professional standards of biomedical scientists or clinical scientists. Registration with the HPC is mandatory to be able to work for biomedical scientists or clinical scientists who have similar job nature to medical scientists. (Health profession council, 2010) A competence biomedical or clinical scientist applies scientific methods to maintain the efficacy, quality and safety in diagnosis and treatment. They perform research and develop new diagnosis method or treatment for patients. They can communicate good with patients or other health profession by providing professional scientific and clinical advices. They have clear mind for problem solving and management. (Badrick, 2007) In Hong Kong In Hong Kong, Hospital Authority (HA) has allied health division that includes several career opportunities: Assistant social worker officer, audiology technician, clinical psychologist, dental hygienists, department manager/ general manager (allied health), dietitian, dispenser, medical laboratory technologists, scientific officer(medical), mould laboratory technician, occupational therapist, optometrist, orthoptist, pharmacist, physicist, physiotherapist, podiatrist/ chiropodist, prosthetist-orthotist, radiographer, sonographer and speech therapist. (Hospital authority, 2010) All allied health services departments under the division work as a team based on unity and mutual support to achieve its goals of doing the best possible quality patient care, complementing that provided by clinical departments. The continuous quality improvement with all departments can demonstrate commitment to quality patient services in accordance with the hospitals mission of providing patient-centered quality service and encouraging patients participation in the treatment and rehabilitation process. All allied health services departments undergo reviews of work or care processes and make incremental improvements. To enhance allied health services staffs professional expertise and academic qualification, exchange and training relationship with academic institutes has been established. In particular, Departments of Dietetics, Pharmacy, Physiotherapy, Biomedical Science and Podiatry are respectively the clinical education centres of Hong Kong University, Hong Kong Chinese Univers ity, Hong Kong Polytechnic University and California College of Podiatric Medicine (USA) respectively. Medical scientists in Hong Kong are also known as scientific officers who work in Allied Health Division of hospital laboratory, reference laboratory, private clinical laboratory or universities. They have at least 5 years working experience in hospital laboratories or clinical related field. Most of them are promoted from experienced medical laboratory technologist with Ph.D.- M.D. qualifications. They must be registered by Medical Laboratory Technologists Board under Supplementary Medical Professions Ordinance, which is responsible for promote adequate standards of professional practice and professional conduct among registered medical laboratory technologists. (The Supplementary Medical Professional Council, 2010) Medical Scientists Nature of work In Great Britain, USA, Canada and most countries, medical scientists are considered as being allied health professionals who mainly work in hospital laboratories, private pathology laboratories and universities. They usually specialize in the professional disciplines such as clinical biochemistry, hematology, blood transfusion, immunology, histopathology, cytology, microbiology and virology. Medical scientists assist doctors in the diagnosis, treatment and prevention of disease. Medical scientists conduct research focused on advancing medical treatments and improving human healthcare in order to find out the causes of and the treatments for disease. They analyze data, write reports or articles to present their findings. Medical scientists may teach medical principles and lab procedures to staff, supervise the duties of clerical, statistical, or laboratory staff and can provide instruction and advice to other health professionals. They aim to develop policies to improve public health and oversee public health programs. (Australian visa bureau, 2010) Training, qualifications, and advancement Since medical scientists work in advanced scientific research and knowledge of human health, they should have advanced education in bachelors degree program in biological sciences and then enroll in a university Ph.D. program in the biological sciences or a joint Ph.D.-M.D. program at a medical college. Higher qualifications with on-job training can help improve employment prospects in the medical science field. (Bureau of Labor Statistics, 2010-2011) By the way, the participation in ongoing Continuing Professional Development (CPD) is a responsibility of a medical scientist for advancement of knowledge and skills. Medical scientists should be able to work independently and communicate clearly. So, they may promote into managerial positions. (Bureau of Labor Statistics, 2010-2011) Licensure Medical scientists need to interact medically with patients. So, they must be licensed and must graduate from an accredited medical school. (Bureau of Labor Statistics, 2010-2011) The professional associations and licensing bodies have a primary role in guaranteeing the quality of health care services. Licensure legislation ensures that laboratory personnel possess appropriate academic and clinical training, pass competency-base examinations and participate in continuing education programs. (American society of clinical pathology, 2005) However, medical scientists in some states of Australia are not considered as allied health professionals. It is because variation in the inclusion or exclusion of professions under the umbrella term of allied health may fluctuate in relation to the goal of the collaborative exercise, political expediency, the clinical setting and the source or purpose of the identification level. (Struber, 2004) Professional Status of Medical Scientists Medical Scientists are prestige persons who do the research on diseases, develop vaccines and assist doctors to make diagnosis and treatments. Most of them are working in the hospital laboratory or private clinical laboratory under Medical Officer and Medical Consultant. A Ph.D. and M.D. in a biological science is the minimum education requirement for medical scientists. Moreover, Continuing Professional Development Scheme (CPD) is set up that recognizes continuing education, formal courses and a wide range of professional activities that can maintain the professional skills and professional growth. (Bureau of Labor Statistics, 2010-2011) Medical scientists must in compliance with the code of practice, good laboratory practice and good clinical practice. They need to register in accredited associations with license. (American Society for Clinical Laboratory Science, 2006) According to the comparison of training, career structure and professional role, medical scientists are equal to or even better than other allied health professions. The job nature always lies between the diagnostic/technical domain in allied health and scientific domain in science. (Government of South Australia, 2008) From my point of views, medical scientists use scientific research, their knowledge and skills for the delivery health to the identification, evaluation and prevention of diseases and disorders. So, I think medical scientists should be included in the allied health professionals. Therefore, in Australia, improvement for public recognition and acceptance can improve the status of profession for medical scientists. Nobody knows who responsible for the research to find causes of and treatments for disease. (McGregor Moriarty, 2003) Registration and licensure are needed. By the way, medical scientists must follow the instructions from the doctor and this may loss of resp ect from public. Medical scientists must increase autonomy although automation in laboratory has been developed.. They need to join some unity to gain strong identity and promote recognition of the group. Increase remuneration is equal to increase the status of medical scientists, recognition and respect because we have money to upgrade our skills with continuing education and high morale for a high quality health system.

Essay example --

The impact of non-native species and invasive threats are one of the most serious threats that native amphibians are facing today. Many invasive species are able to adapt to their new environments quickly. They can often out-compete natives for food resources or they simply prey on the native species. Amphibian declines have become an increasing issue. While amphibian diversity is severely threatened by habitat destruction, the threat from non-native predation and competition is rapidly contributing to amphibian population declines (Ficetola et. al, 2007; Young et. al, 2001). Amphibians are threatening amphibians, and the threat from invasive species is a global issue. In Mexico and Central America this threat is just as real if not more so due to the tropical rich biodiversity. Many of the southern Central American countries boast some of the richest ecosystems in biodiversity in the world (Reid, 1993; Young et. al, 2001). American bullfrog (Rana catesbeinana) The American bullfrog (Rana catesbeinana), a member of the family Ranidae, or â€Å"true frogs† is threatening several habitats and native species in Central America. Native to North America, the American bullfrogs are found in freshwater habitats from Nova Scotia, Canada, throughout the eastern United States into Northern east Mexico. (see figure 1-1) Among the largest frogs in North America, they are easily distinguishable by their size. The bullfrog is a large amphibian that challenges native amphibians for food and habitat resources, but the bullfrog has a voracious appetite and will consume any prey that it fit into their mouths. They can grow to a length of eight inches and weight up to two pounds in their native habitats. In artificial market nurseries they... ...at attracts a collector. Unfortunately like many exotic pets, the owners soon lose interest and instead of doing the responsible things, by finding a suitable owner, they release them thinking that it’s an acceptable practice. Management and inspection of the plant nurseries and the pet trade is still poorly governed. While some countries are implementing policies and regulations on inspections and trades it is will continue to be a problem. Solutions must come from the international community. It must also include educating traders, collectors, inspectors as well as other stakeholders and the public. The small size of theses frogs coupled with the high procreation rate has made control of established colonies difficult to manage. Several countries that have been infested by this tree frog are doing live captures and then humanely euthanatizing individuals.

Impact of Advertising on American Society Essay -- BTEC Business Marke

Impact of Advertising on American Society American society has changed drastically over the past years and some people say advertisements reflect the society that we live in now. Advertising in our society encourages unhealthy habits, focuses in on our weaknesses and leads us to believe that we are materialistic. Advertisements can also change our vision of reality and makes us believe the impossible. Advertisements use sexual and racial stereotypes to help sell their products. People in our society encourage the commercials that demonstrate these things, like focus in on our weaknesses. A recent commercial I just saw advertising for Pizza Hut uses sex and famous people to promote their product. The ad was introducing their new Four for All pizza. Jessica Simpson, a young popular singer, was eating this new pizza (four separate squares, with four different toppings but considered one pizza) and Kermit the Frog was in the same room with all the Muppets. Jessica Simpson said to Kermit, "Kermmy, there is some for you, your favorite." Kermit then blushed and floating hearts appeared above his head. The next scene was Jessica Simpson sits on the couch next to Kermit, and Miss Piggy walked over to Jessica and pushed her off the couch because she was jealous. Then the slogan came on the screen, "Everyone Gets What They Want." Then, their famous slogan, "Gather ‘Round the Good Stuff." This commercial in a way does reflect our society. The producers put famous people or characters in this commercial, Jessica Simpson and the Muppets, to get more publicity so more people will actually watch it and pay attention to it. Or maybe the producers thought that people would think since Jessica Simpson or Kermit the Frog eat this new pizz... ...d it was very inappropriate for television. The whole point is, that commercial will stick in the head and this will give more publicity for Budweiser, even if it was unacceptable to a lot of people. I never actually saw it, but I read an article about it in the newspaper. So I prove my point, that it will stick in people’s heads since it was so controversial. It did for me at least! People will always remember commercials that were offending and debatable. Producers are only trying to please our society. So overall, I definitely believe advertising is based on our society. We live in a world where everything has to be easier and more convenient for us, that we need to get everything we can, and we strive to be perfect. Advertising does focus in on our weaknesses and does lead us to unhealthy habits. So we are the one’s that make advertisements the way are today.

Sexual Health Information In Education Health And Social Care Essay

To discourse the modern-day positions in public wellness issues, like sexual wellness, by looking the argument sing the McKeown thesis from a critical angle, To critically analyze the â€Å" National scheme for sexual wellness and HIV † paper, which was published in 2001, by the Department of Health of the UK authorities, To measure the study of the â€Å" National scheme of sexual wellness and HIV programme † in the United Kingdom.Sexual wellness and public wellnessHarmonizing to â€Å" Choosing Health † , the national wellness scheme of the UK, â€Å" wellness and instruction go hand-in-hand † ( p.55 ) and I could non hold more. The term â€Å" sexual wellness † refers to a formatted, based on cognition, attitude and personal belief about sex, sexual individuality and sexual relationships. If the individual achieves this, he/she will be able to do picks that will be safe for his/her wellness. In add-on, instruction ‘s intent is to do the pupils become witting of their accomplishments, involvements and demands and to supply them with all the indispensable cognition that will fix them and assist them throughout the class of their lives. It is noted in the United Nations Declaration on the Rights of the Child that sex instruction is a right to immature people. Sexual a ctivity instruction is the chief manner kids and immature people learn to protect themselves from maltreatment, unplanned and unwanted gestations, sexually transmitted diseases and HIV/AIDS. â€Å" Sexually familial infections, by their nature, affect persons, who are portion of partnerships and larger sexual webs, and in bend populations † ( Low N. , Broutet N. , Adu-Sarkodie Y. , Barton P. , Hossain M. , Hawkes S. , 2006, page 1 ) . Sexual wellness, as a public wellness issue, is still considered a tabu by a big proportion of the populace and it ‘s my personal belief that some faiths struggle to keep this position. It is besides thought to be one of the chief sectors in wellness, where inequalities thrive. Bettering sexual wellness is presently being given considerable accent in authorities policy ( Thurston M. , Alexander D. , 2006 ) . It hence becomes apparent that sexual wellness is a really important issue in public wellness and its handling demands careful consideration and forceful cognition. The lessons from past errors and public wellness history are of great significance.The McKeown thesis and modern-day public wellnessOne of the most problematic topics for public wellness practicians, epidemiologists and human ecology experts is the McKeown thesis. The doctor and demographic historian Thomas McKeown published, in 1955, an article discoursing the evidences of population augmentation in eighteenth century. That article is considered a landmark for public wellness practicians and research workers. Though his purpose was to deflate the claims made by the advocates of curative medical specialty ( Harris, 2002 ) , McKeown ‘s work gave rise to a twine of arguments and farther research in a broad scope of topics comparative to public wellness. Additionally, by exhaustively analysing the existent grounds that cause mortality rates to worsen, we can analyze closely what causes populations to turn either healthy or ailing. Consequently, decisions can be drawn sing modern-day wellness policies, concerns and precedences. In his research, McKeown observed assorted facets which referred to the population growing and concluded that dramatic decreases in mortality over the past 2 centuries were due to improved socioeconomic conditions instead than to medical or public wellness intercessions. He pointed out significantly the upgrading of nutrition, as a factor of great importance for the diminution of mortality. The controversial thesis drew attending from the scientific community chiefly for negative belittling. The chief unfavorable judgments of McKeown ‘s thesis are expressed by those who believe that a great part of his decisions were biased. He is considered to hold ignored a serious figure of factors, like alterations in the virulency of infective beings, betterments in personal and domestic hygiene, medical intercession and the good effects of the healthful revolution of the 2nd half of the nineteenth century ( Harris, 2002 ) . McKeown ‘s thesis is besides believed to be oppugning the effectivity of inoculation and quarantine ( Colgrove J, 2002 ) . Alternatively, he overplayed the betterment in overall criterions of life, giving peculiar accent on diet and nutritionary position, as a consequence of improved economic conditions ( Colgrove J, 2002 ) . In her commentary on the McKeown argument, Emily Grundy ( 2004 ) profiles in a point description the grounds that the thesis received this unfavorable judgment. These five points can be summed up to the followers: backward extrapolation, overemphasis on the function of TB and therefore exaggerating the function of switching life criterions and nutrition, unrecognised medical intercessions, ambiguity sing the preciseness of the increasing criterions of life in the 18th-19th century and the association between nutrition and hazard of decease from the prevalent infective diseases and in the terminal self-partiality on the function of medical specialty and the best deployment of resources in McKeown ‘s clip ( Grundy, 2004 ) . In add-on to this sentiment, Szreter ( 2002 ) criticizes McKeown for non stressing the societal doctrine and practical political relations as a portion of the public wellness motion in the nineteenth century. Szreter besides sits opposite McKeown ‘s thesis that public wellness is non placed in a societal intercession context. Szreter ‘s thesis besides suggests that McKeown had about casual and surely biased sentiments, which resulted in the practical dismantling of the public wellness sector the last 2 decennaries of the twentieth century. Furthermore, he suggests that McKeown â€Å" had allowed his a priori premises about the limited value of medical intercession and the demand for societal reform to predetermine his analytic classs, therefore biasing his reading of grounds † ( Colgrove, 2002, page 728 ) . As the McKeown thesis was under fire for its unidimensional attack, a worthy figure of following researches gave a holistic attack on what affected life anticipation in Britain since the eighteenth century as reported in Harris ‘ research ( 2002 ) . The consequences were of great importance and value for the public wellness community. The inoculation and vaccination led to crisp decrease in the incidence of smallpox mortality, as suggested by Razzell and Mercer ( cited in Harris B. , 2002 ) . Besides, harmonizing to Dobson ‘s research ( cited in Harris B. , 2002 ) the draining of fens in Essex, Kent and Sussex helped the decline of malaria deceases. Furthermore, Jones and Falkus and Porter and Landers ( cited in Harris B. , 2002 ) pointed out a scope of ecological sweetenings in southern England and in London. Additionally, Daunton ‘s research proposal ( cited in Harris B. , 2002 ) was that the debut of wallpaper and linoleum in propertyless places was a positive interpolation on the decrease of TB. Furthermore, Cronje ( cited in Harris B. , 2002 ) suggested there was important indicant that the betterment of lodging ( new edifices, decrease of inordinate overcrowding, increased authorities ordinance ) resulted in better sanitation and H2O supply. As sanely Harris ( 2002 ) points out, all the above mentioned factors should be included along with nutrition, which needs to be regarded as one of a battery of factors, frequently interacting, which played a cardinal function in Britain ‘s mortality passage. Harris ‘ poised and composed sentiment meets my ideas on the topic. Nutrition is one of the factors, non the chief, non the least, but one of them surely. Furthermore, as Grundy E. , 2004, points out McKeown ‘s overemphasis on the function of TB is misdirecting. Contemporary public wellness has to confront a series of challenges, all of them important sing the population ‘s wellness, globally and locally. One of these challenges is sexually familial diseases, including HIV/AIDS. Unfortunately, sexually transmitted diseases have come to be really common worldwide and statistics are let downing. Chlamydia is diagnosed in younger ages than a few old ages ago and HIV can infect immature people at an increased rate ( Health Canada, Laboratory Centre for Disease Control, 1999, p.1 ) . At a conference in London in 2008, as Helen MacDonald studies for BMJ, Gareth Thomas ( Development curate of the UK ) said that â€Å" the world is that the spread of HIV is set to gyrate o ut of control unless we act now. Five people are infected with HIV every minute † . Furthermore, Khumalo Nonkosi ( South African AIDS militant and president of the Treatment Action Campaign ) noted that certain societal factors discourage people utilizing preventative methods in sexual intercourse and that where literacy and instruction are in low degrees, the apprehension of HIV, safe sex pattern and behavioral alterations towards sexual wellness are hard ( MacDonald H. , 2008 ) . Sexually transmitted diseases and HIV/AIDS, as a public wellness issue, concerns developed and developing states, all age groups, all races, both genders. Unfortunately, some sexually transmitted diseases can take to tragic consequences, for illustration chlamydia can do sterility if left untreated, and HIV/AIDS remains to day of the month a chronic unwellness, taking 1000000s to decease and no intervention has been found yet. Having said these, taking into consideration the lessons derived from McKeown ‘s argument, I strongly believe that if a public wellness practician focuses on the job of sexually transmitted diseases demands to look at the topic spherically. It is indispensable to avoid opinionated, prejudiced and hence biased methods and positions on the topic. In modern-day public wellness the McKeown ‘s argument can be utile as an illustration to avoid whilst carry oning a research. Being as less biased as possible surely gets valuable accurate consequences, which can be utilized in the development of a strategic program or a run and sets the research safely off from narrow minded patterns. At the same clip, being able to analyze a public wellness issue with a clear position can offer simple and effectual solutions and it can besides play a critical function in the public wellness experts ‘ prioritisation. Furthermore, McKeown presented deceptively the improved life criterions as the ground of mortality diminution in the eighteenth century in the United Kingdom, giving a cause to other scientists to look into farther and conclude that human action was the chief overall ground for the alteration of the wellness position in the peculiar period. I consider this to be one of the most of import parts of the McKeown argument, for the ground that it can be used in modern-day public wellness issues as a taking principle. If human action and engagement is absent, sing sexually transmitted diseases, there is non much we can make to forestall and undertake this public wellness issue. The World Health Organisation published in 2008 its concluding study on societal determiners of wellness. The study includes a chart ( see below, chart 1 ) that identifies the factors that contribute in a individual ‘s wellness province. Some of the factors reported in the chart are instruction, unemployment, s ingle life style factors, cultural and environmental conditions. It can be clearly observed that human action and engagement are identified as factors which determine the individual ‘s wellness. Chart 1: Social determiners of wellness ( W.H.O. , 2008 ) As a concluding point, harmonizing to Simon Szreter ( 2002, page 722 ) â€Å" the field of public wellness is a expansive societal intercession † . In my sentiment, this intercession can be expansive merely if it is non biased, societal if it is organized in the community for the community and intercession merely if it is based on true and earnest scientific discipline.â€Å" The National Strategy of sexual wellness and HIV programme †Having exhaustively examined McKeown ‘s thesis and the argument on it, I plan to measure the â€Å" National scheme of sexual wellness and HIV † programme, giving peculiar consideration on the facet of sexual wellness information and its publicity. The programme was published in July 2001 by the Department of Health in the United Kingdom. As it is declared in the paper â€Å" if the scheme succeeds it will hold contributed to cut downing wellness inequalities † ( page 4 ) .DescriptionThe â€Å" National Strategy of sex ual wellness and HIV programme † was the really first national scheme of England. It has been described as proposition of â€Å" a comprehensive and holistic theoretical account for covering with an increasing public wellness job † ( Adler W.M. , French P. , McNab A. , Smith C. , Wellsteed S. , 2002, page 83 ) . It is believed that England is confronting a sexual wellness crisis ( Power L. , 2004 ) . Harmonizing to the paper, England has one of the lowest rates of HIV in Western Europe. However, when this intercession was conducted ( 2001 ) , the prevalence was lifting quickly, about duplicating its rate. The figures taken from the Health Protection Agency show that in 2001, the informations sing work forces show that 3,123 new instances of HIV were diagnosed. In 2007 4,887 new instances were diagnosed. As for the AIDS patients, there was no important difference between the two figures. Harmonizing to the statistics, in the period between 1999 and 2002, HIV rates ascended by about 20 % every twelvemonth. Furthermore, a 3rd of HIV-positive individuals were incognizant of their wellness status ( Power L. , 2004 ) . As Power L. , 2004, suggests â€Å" sexually familial infections are at their highest degrees since records began. The state has the worst sexual wellness in western Europe † ( page 108 ) . The intercession sets as a mark to cut down HIV infections by a one-fourth in six old ages. Clearly the mark was non achieved. The intercession relies a batch on the providing of information, instead than advancing wellness seeking behavior. Information about sexual wellness has undistinguished effectivity without integrating in instruction. Education is the lone manner to undertake inequalities, because it ‘s the lone manner for everyone to have all the necessities. Technology, for illustration, has greater handiness in higher societal categories. I believe that this is the chief defect of this intercession and I will lucubrate my sentiment below.Deductions of societal inequalityThe determiners of wellness and wellness inequalities are multifaceted and wellness attention can non sometimes command them. I will show a brief image of the state of affairs in the UK, taking to show via statistics and present informations the societal inequality which is a important job in the subdivision of sexual wellness. Deductions of societal inequality are clearly seeable in the statistics, since specific groups are at greater hazard. Statisticss suggest that there are important groups that are high hazard for HIV transmittal. African communities have been overly affected. A systematic spread of HIV and gonorrhea among the male homosexual community is besides observed ( Dodds P.J. , Nardone A. , Mercey E.D. , Johnson M.A. , 2000 ) . Injecting drug misusers hold a notable rate of infection. Additionally, Blanc AK. , 2001, suggests that adult females are in greater danger to be infected on history of power inequalities based on gender. As the World Health Organisation describes the state of affairs â€Å" a married adult female contracts HIV because social criterions promote her hubby ‘s promiscuousness while at the same time forestalling her from take a firm standing on rubber usage † ( hypertext transfer protocol: //www.who.int/entity/gender/en ) . What ‘s more, â€Å" public and political attending on HIV has focused chiefly on the demonisation of peculiar groups, such as refuge searchers and other immigrant communities, and the usage of this stigmatised issue to fuel frights and biass about in-migration † ( Power L. , 2004, page 108 ) . In the survey of Simkhada, P. , new wave Teijlingen, E. , Yakubu, B. , Mandava, L. , Bhattacharya, S. , Eboh, W. , Pitchforth, E. , 2005, for the NHS of Scotland, there is strong grounds that intercessions aimed at bettering sexual wellness in immature people from BME communities have non been studied really good in the UK. It is besides noted that information based intercessions were less effectual than skill based programmes and that holding a theoretical footing seemed to lend positively to the intercession ‘s effectivity. Taking a expression at other states ‘ scheme, the USA can be a utile illustration, sing their policy to undertake deductions of societal inequality in sexual wellness publicity. Numerous runs are taking topographic point in the USA, in an effort to make all people, from all backgrounds and all life styles and raise consciousness and concern. The groups identified as marks are: Cheery African Americans, black churches and church members, African American young person and households, American Indians, Alaska natives, native Hawaiian communities, Asiatic and Pacific Islander communities, HIV negative homosexual work forces, HIV positive people, political leaders, Latinos and Latinos under 25, adult females, young person, cheery work forces, overseas telegram and telecommunications industry and general populace ( information obtained from hypertext transfer protocol: //www.cdcnpin.org/scripts/campaign/index.asp ) . All these runs aim to specific groups, in add-on to the general pop ulace. This can guarantee that the message can make all people, no exclusions. This is a point that I believe the â€Å" National Strategy of sexual wellness and HIV programme † should hold taken into careful consideration. BBC reported that Professor Sir Michael Marmot, president of the Scientific Reference Group of Health Inequalities, in an interview on BBC Radio 4 ‘s Today programme in 2005 said that in order to cover with wellness inequalities efficaciously the authorities needs to concentrate on â€Å" the fortunes in which people live and work and the ways we raise our kids, the criterions of instruction † . BBC besides cited wellness inequalities expert, Professor Danny Dorling ‘s words, that the authorities â€Å" without undertaking wealth inequalities, which are widening, it is non traveling to be able to undertake wellness inequalities † . It is evident that intercessions which set as their mark to undertake wellness inequalities must concentrate closely in social facets, like instruction and socioeconomic position. These informations seem to be ignored from the policy in reappraisal, in malice of the mention on page 55 of â€Å" Choosing Health † .Theoretical and ideological justification of intercessionsSearching for a definition for â€Å" intercessions † on the cyberspace, I came across the definition that the NHS gives. It suggests that intercessions are types of activity that aid to cut down people ‘s hazard of developing a disease or status or aid to advance or keep a wellness life style. It is safe to state to that intercession can be an active step to cut down the prevalence of HIV, to advance sexual wellness wonts and to develop a wellness seeking behavior. The NHS web site gives illustrations of intercessions, such as the providing of advice, services and support. However, this is more likely a apparent definition. From a more political and ideological point of position, intercession is a planned scheme that has to function a set of ends, which is assessed in proportion to the political orientation followed by the authorities. Furthermore, on page 7 of the National scheme it is reported that England has low HIV prevalence rates, compared to some Western European states. This point is used as an alibi for the rise in freshly diagnosed infections and in the same paragraph it is noted that it is of great importance to move quickly via â€Å" wellness publicity, needle exchange strategies and other injury minimization enterprises, testing of blood and clinical intercessions, the handiness of open-access GUM clinics and careful surveillance and analysis of tendencies † ( page 7 ) . I agree with all these steps ; nevertheless I believe that instruction should besides be mentioned and included actively in any intercession and policy for sexual wellness. The NHS is clearly driven by a set of beliefs: free market economic sciences, competition as a mechanism for bettering quality and patient pick ( Gillies AC, 2003 ) . Given that these are the beliefs followed by the NHS, it is no admiration that the sexual wellness publicity relies, falsely in my sentiment, at a broad extent to personal pick. Gillies A.C. , ( 2003 ) gives a touchable position on the topic proposing that â€Å" the world of wellness attention is that it represents a monolithic figure of single interactions between people, that people respond to as persons. Whilst it may be necessary for determination shapers to look at things from the macro degree, losing sight of the micro degree will ensue in bad determinations † . An interesting thought of intercession can be found in Rose ( 1992 ) , who suggests that we are all responsible for all. When it comes to intercessions sing sexual wellness publicity, Low N. et Al, 2006, illustrate that intercessions in sexual wellness issues should hold the undermentioned degrees: The single degree ( the patient ‘s symptoms are managed with antibiotics and his/her spouse gets intervention every bit good ) The degree of partnership ( prenatal pox testing benefits the female parent and her babe ) The degree of populations ( inoculation of all adolescent misss against Human Papilloma Virus might halt them developing cervical malignant neoplastic disease, geting virus from, or conveying it to, a new sexual spouse and finally cut down transmittal of carcinogenic virus strains in the population ) Structural, legal and policy intercessions ( Torahs against favoritism, programmes taking to cut down gender-based inequalities, policies to better instruction ) . Low N. et Al, 2006, besides propose that â€Å" an intermediate degree of intercession that recognises the importance of mother-child or sexual partnerships, and therefore webs † ( page 3 ) should be regarded indispensable.Influence of different socio-political and economic contexts where the intercession operatesThe intercession sagely points out that it needs to better outreach services for people with undiagnosed HIV peculiarly in targeted groups. This is a step pointed directly to cut down wellness inequalities sing the entree of medical attention in specific groups. The intercession involves aggregate media via runs of enlightening character. As celebrated above, this is an elliptic point of the intercession, as the literature suggests that intercessions sing sexual wellness should be skill based. However, it is positively noted that the intercession ‘s run information are grounds based ( Yzer, 2000 ) . The intercession suggests the following groups as peculiarly vulnerable and/or in the demand of peculiar entree demands: immature people, and particularly those in, or go forthing attention ; black and minority cultural groups ; homosexual and bisexual work forces ; shooting drug misusers ; grownups and kids populating with HIV and other people affected by HIV ; sex workers ; and captives and people in young person piquing constitutions. It excludes people with disablements without supplying grounds to back up this determination. It besides targets adult females of certain civilizations as in demand to go cognizant of the dangers carried in female venereal mutilation. Inexplicably, the intercession does non mention to male Circumcision, though medical grounds support that it can be unsafe for the male ‘s wellness ( Men ‘s Health Forum ) . The scheme identifies as common barriers the stigma, favoritism, poorness and societal exclusion, linguistic communication, entree jobs, low consciousness and concerns about confidentiality. It does non place as a common barrier the deficiency of instruction and related accomplishments development. When discoursing and be aftering the publicity of sexual wellness it is critical to considerate the possible influence of different socio-political and economic contexts where the intercession operates. Sexual activity is a topic of delicate nature. Even nowadays it is considered as a tabu subject, even for treatment. What the intercession failed to look at was that sexual wellness and its publicity is non easy and it can non be done by supplying cusps to the people. School environment, spiritual beliefs and of class the parents are non even mentioned as a path of acquiring through the message to the kids and adolescents. The intercession merely relies on the each-time judgement of every school to supply the manner and the sum of information it considers appropriate to the pupils. In add-on to that, people with experience on sexually transmitted diseases and HIV are non brought in to give their positions and personal narratives and the intercession does non give the indispensable gui delines and the critical information that pupils must acquire. Even so, information is non by itself Panacea. Children and adolescents must develop accomplishments and wonts towards wellness seeking behavior. Several surveies support this enterprise. Health publicity messages can be more successfully communicated and understood by the mark audience â€Å" when representatives of the affected groups are actively involved in run design and airing ( Pickett J. , Lesondak L. , Gratzer B. , Anderson L.L. , 2006 ) . Peer-education programmes besides proved to be effectual, chiefly because immature people officially began to learn their equals how to utilize linguistic communication and accomplishments associated with the discourse on hazardous sexual behavior ( Shoveller A.J. , Johnson J.L. , 2006 ) . Furthermore the intervention of patients at their first visit can be helpful in avoiding loss to follow-up and it can show a alone chance for â€Å" instruction, advice on sexual behavior, publicity or proviso of rubbers, and spouse presentment † ( Low N. , Broutet N. , Adu-Sarkodie Y. , Barton P. , Hossain M. , Hawkes S. , 2006, page 5 ) . Another survey showed that â€Å" educational attempts can hold a positive consequence on cut downing unsafe sexual and even drug usage patterns. This determination provides justification for larger school-based undertakings † ( Brown L.K. , Fritz G.K. , 1988, page 311 ) . The same survey besides suggests that â€Å" loosely based intercessions, in which the instruction is integrated into a assortment of state of affairss and repeated in multiple signifiers, are more likely to alter sexual behavior than brief, encapsulated presentations † and that â€Å" parental engagement with the AIDS course of study may increase its effectivity † ( ibid ) . The survey of Thomas P.R. , Davis J.S. , Du P. , Coles F.B. , 2006, investigated the perceptual experiences sing sexual wellness and its publicity of a big community sing high morbidity due to sexually familial diseases. The statement â€Å" at that place needs to be more unfastened treatment in our community about the hazards and job of sexually transmitted diseases † received the higher rate in importance degree. However, the perceptual experiences proposing that â€Å" most people know plenty about how to protect themselves against sexually transmitted diseases † and â€Å" merely individual single people need instruction about sexually transmitted diseases † received a high rate as good. 53 % of the participants expressed credence of sexual wellness publicity by the usage of hoardings, whilst 96 % believe that it is acceptable to back sexual wellness in high schools. The intercession fails to place another job ; that parents are disinclined for their kids to have information about sex and sexual wellness because of the domination of the stereotype that states â€Å" if you promote sexual wellness, you besides promote sex † . My personal sentiment is that the challenge the NHS had to face was to alter this stereotype into â€Å" advancing sexual wellness, promotes wellness † , but alternatively avoided any effectual return of extremist steps. Though the debut and presentation of the intercession appears effectual, but at the terminal of the twenty-four hours, alternatively of aiming the positive results on the population ‘s wellness position, it measures figures and statistics and merely marks Numberss. Consequently, one can state that the intercession has no frontward planning in head, but merely the tax write-off of the statistic figures, even temporarily.DecisionThe intercession is, in my personal sentiment and opinion, unaw are of indispensable foundations of wellness publicity and bar. It does non exhaustively analyze the tracts and the picks of an effectual intercession and merely follows already tested but already failed steps. In decision, Gillies AC. ( 2003 ) states that a good health care system would supply you with entree to care when you need it. A better system would forestall you from holding that demand if possible by maintaining you healthy. I believe that this should be the very foundation on which the NHS and the wellness systems as a whole must follow, particularly sing issues so complex and multifaceted as sexually transmitted diseases and HIV/AIDS.â€Å" The national scheme for sexual wellness and HIV † paperAt this portion of the undertaking I will show a critical analysis of â€Å" The national scheme for sexual wellness and HIV † paper, which was foremost published in 2001 by the Department of Health of the UK authorities. The reappraisal will be an appraising description of the paper, taking to place the strengths and failings of the paper and its effects on national and international, if existing, public wellness policies.Critical reappraisalAs stated in the preface of the paper, written by Yvette Cooper, England has one of the lowest rates of HIV in Western Europe. This is believed to be a consequence of a controlling direction of the HIV menace every bit shortly as it emerged, along with policies promoting and actuating contraceptive method, attending to GUM clinics and needle exchange. However, patients of HIV are increasing, and so are incidences of Sexually Transmitted Infections and unplanned gestations. To be more specific, the UK retains the highest adolescent birth rate in Western Europe. This paper, published in 2001, is the first of all time national scheme for sexual wellness and HIV in the whole of UK. These two facts ca n't be but correlated. The UK authorities decided to carry on a completed targeted scheme, nearing the topic spherically ( or at least seeking to make so ) about decennaries after the HIV, STIs and unplanned/teen gestations were an run-of-the-mill developed universe phenomenon, merely alerted by the lifting prevalence of STIs and HIV. Subsequently this scheme is certainly non preventative. As stated in the paper, the scheme aims to modernize sexual wellness and HIV services in the UK. The purposes of the scheme are summarized in five points and can be abstracted in two parts: the decrease and the betterment. The decrease of the transmitta l of HIV and STIs, the prevalence of undiagnosed HIV and STIs instances, the unintended gestation rates and eventually the stigma associated with HIV and STIs. The betterment concerns the wellness and societal attention for people populating with HIV. This follows to proposals related with the providing of information, effectual local bar, the development of managed webs for HIV and sexual wellness services and a figure of other targeted steps. Nonetheless, an attack on a public wellness affair based on marks is non ever an option, non an easy and non a wise one either. As Hunter and Fairfield ( 1997 ) point out sagely marks possess many possible booby traps which can confuse the unwary. Puting marks is comparatively easy but their execution may be well more hard, peculiarly if a naA?ve theoretical account of the policy procedure as rational and additive is adopted. Those responsible for puting marks need to give equal attending to the execution procedure and guarantee that the need ed accomplishments and resources are in topographic point to let the marks to stand a opportunity of success. A positive point of the paper is that it perceives sexual wellness as an of import portion of physical and mental wellness. This means that the scheme aims to follow a holistic attack on the affair, which is the lone manner to confront the jobs and deductions efficaciously and in long footings in the public wellness field and particularly the sexual wellness field. It besides ascertains that sexual wellness jobs have grown in recent old ages but fails to place the grounds for this. Harmonizing to Simkhada et Al. ( 2005 ) , the increasing prevalence of STIs is due to biological, societal and psychological factors, with the chief factor being the hapless wellness seeking behavior. It is ill-defined throughout the paper if the scheme has taken in head the lessons of the yesteryear. It is besides quoted in the paper that if the scheme succeeds it will hold contributed to cut downing wellness inequalities. Traveling through the proposals of the scheme, I could nail few steps that have straight way to the wellness inequalities, most of them general and unoriginal. The paper fails to stress on the demand to drop generic attacks. Information demand to be promoted in different ways, depending on the mark audience. In order to alter adolescent sexual life style and behaviour a multidisciplinary attack, utilizing policy authorizations, direct intercession, media, function modeling and societal support is indispensable. In add-on, â€Å" consistent, uninterrupted messages through multiple channels ( school, place, community and media ) and by multiple agents ( parents, equals, and wellness and instruction professionals ) need to be provided † ( Allensworth D.D. , Symons C.W. , 1989, page 59 ) . In add-on to that, the paper compares the UK with other Western Europe states that have similar jobs sing the sexual wellness issue in a manner that appears to be warranting the authorities actions. It merely refers to states with similar or worse statistics than England and remains soundless about other states that have managed to construct bar schemes. A good illustration of successful HIV bar plan is Germany ( Rosenbrock R, 2007 ) . When it comes to the designation of the inequalities in sexual wellness, the paper points out that adult females, cheery work forces, adolescents, immature grownups and black and minority groups are on the less favorable place. It ‘s a constructive portion of the paper that it states the obvious correlativity between sexual ailment wellness, poorness and societal exclusion and the fluctuation of the quality of the proviso of sexual wellness services ( including the scope and entree ) . The paper besides considers the hold in assignments in GUM clinics, the inaccessibility and obsolesces of information and the hard entree in rural countries as of import factors, which is of import and important, particularly when managing sexual wellness issues. It is appraisable the National Strategy for sexual wellness and HIV includes instruction as a chief participant in the modulating of a healthy sexual behavior. It besides refers to the intolerance of favoritism. I believe this to be one of the chief illustrations of the holistic attack the paper aims to follow. Another illustration for this is the engagement of the mass media, with the launch of major telecasting and newspaper advertisement runs, with a warning character about the dangers of sexually transmitted diseases and unintended gestations. An of import observation about the paper is the mention in female Circumcision, which is normally executed for cultural-religious grounds. The paper faces this fact professionally, demoing concern and involvement in protecting all people and supplying equality in all civilizations, without being disrespectful. However, as cited by the Men ‘s Health Forum â€Å" the scheme fails to advert the issue of male Circumcision for non-medical grounds and the deficiency of grounds to demo that Circumcision in these fortunes in any manner benefits the wellness of work forces and male childs. [ .. ] The remotion of the prepuce is unneeded and unadvisable. This information should be provided in a manner that recognises spiritual and cultural esthesias refering this issue † ( page 10, paragraph 12.1 ) . Bearing in head that helplines are a utile tool in supplying information, the paper does non promote their publicity in countries with STD morbidity, as suggested by research ( Emma Freuda, Susan Perez, Kim Harrison, Elizabeth Swanson Hollinger, and Ana Hernandez, 2006 ) . A blurry point in the paper is the failure to acknowledge the diverseness within the homosexual community and the incompatibility of the homosexual community across the state. The paper succeeds in observing the interaction of gender and civilization within peculiar cultural groups, but fails to see that the group of white work forces is non homogeneous.Decisionâ€Å" The National Strategy for sexual wellness and HIV † paper is a by and large well-written policy, which at a first reading does non affect you, nor lets you down. However, traveling exhaustively through the paper it ‘s easy to nail many mistakes or deficits. When covering with such important issues sing public wellness, such as sexual wellness, a well-written policy is non a solution. There are many unequal and deficient points analyzed in the paper and other with much room for betterment. Though it is a recent paper at some points it appears out of day of the month, unaware of modern forms in sexual behavior. In my sentiment, the paper fails to propose effectual steps and relies on the single behavior, irrespective that it ‘s sing public wellness itself. It should besides g ive greater significance in the importance of instruction. As research suggests â€Å" instruction is an of import constituent in sexually familial diseases control in striplings. The end of instruction is to increase adolescent self-efficiency in practising STD bar and risk-reduction. A comprehensive attack including quality, theory-based instruction, accessible and effectual wellness clinics, and improved societal and economic conditions has the most promise of commanding STDs in striplings † ( Yarber W.L. , Parrillo A.V. , 1992, page 331 ) .Shutting remarksLooking back on the work produced for this assignment, of import decisions can be drawn from a personal point of position and a series of of import lessons can be noted from the scientist ‘s point of position. I will seek to exemplify these via an overall reappraisal of the faculty, its larning results and the part of the assignment. Discoursing the McKeown argument, as portion of this undertaking, was a first measure in larning to analyse critically constructs and thoughts sing public wellness issues and acquiring familiar with the composing look of this analysis. It was besides an first-class illustration on how being biased can ensue in inaccurate and useless consequences and programmes, every bit good as how easy can a questionable research cause biased critic. It besides contributed on the larning results of the faculty. This is because by taking a critical position on current public issues, like AIDS for illustration, in the visible radiation of the historical position helped the elevation of consciousness sing the many factors a public wellness practician should ever see. The faculty, through analysing modern-day informations and discoursing exhaustively and extensively current issues about wellness policies and patterns, like for illustration the â€Å" Choosing Health † paper, set me into a batch of believing on the importance of public wellness in important current issues which are related with the wellbeing of the population and even of the humanity as a sum. Learning to critically analyse intercessions and their results is a really of import tool for a public wellness practician, and I consider that I have gained important cognition from the faculty and the undertaking for this topic. Bing able to really look between the lines, acknowledging the exaggeration frequently found in documents and chair objectively is a virtuousness for a public wellness practician. In add-on to that, holding to critically reexamine an intercession was a really utile experience I might state, because it gave me the opportunity to methodically read and analyse sentiments and informations and to organize my ain sentiment by reading the responses, some negative, some positive, sing the intercession I examined. As one of the expected acquisition results, I consider that the synthesis of grounds from public wellness policy intercessions was achieved by the 2nd portion of the assignment. The 2nd portion of this larning result has to make with developing our ain alternate policy by giving greater significance to the tackle of inequalities in wellness. This was besides documented, with the 2nd portion of the assignment and with critical conversations in the schoolroom sing wellness inequalities and the importance of extinguishing them. It is besides of great significance that I was given the opportunity to organize the manner that socioeconomic, political and environmen tal factors are related with public wellness and the manner that at specific state of affairss this relation could besides propose a correlativity. Another of import larning result of the faculty and the assignment procedure was that I became witting about public wellness policies and patterns on a wider degree than I was. Comparing informations on a national and international degree can turn out to be a really utile tool for every public wellness practician. For illustration, comparing the information of a state with high prevalence of chlamydia, with the informations of a state with low prevalence of chlamydia can take to hypotheses and farther researches and scientific inquiries can be formulated. For my undertaking I studied exhaustively sexual wellness issues, as I believe it is a public wellness country of great importance, because it is met in national and international degree, in developed and developing states, in personal and planetary involvement. Working on the undertaking has besides given me strong grounds and led me to the realisation that mass media carry a prima function presents and should be carefully taken into consideration when practicing and advancing public wellness. This point has besides derived from the faculty, and it was really one of the constructs that stood out for me. Merely by taking a expression around you realise that there are wellness advancing runs about everyplace. However, non all of them acquire attending, some of them fail echoing to acquire through to their mark group and some of them acquire attending for all the incorrect grounds. The usage of mass media must be done in a productive and effectual manner, utilizing original and in-depth thoughts with updated positions on the affair. This construct is a great lesson for my hereafter pattern. As for my hereafter pattern specifically, since my first grade was psychological science, I plan to unite public wellness with psychological science. The faculty and the assignment provided me information and cognition on how these two Fieldss can be combined. For illustration, if there is a demand for public wellness intercession sing a state of affairs that affects kids, psychological science can propose how to manage the state of affairs, but merely with the aid of public wellness the state of affairs will be resolved or limited. Traveling through the survey required for the appraisal of the assignment, I developed a sense of scientific position on informations and research. It has besides helped me simplify the processs of seeking, happening, analysing and interpret informations, every bit good as placing them as relevant or irrelevant to my survey frame.